Hello!
Hello, I'm Kelsey, a Graphic Designer based in Fishers, Indiana. With over a decade of professional experience, I have honed my skills in creating engaging and visually appealing designs. My primary expertise lies in toys and packaging design, but my creative pursuits don't stop there. I also offer personal branding services on a freelance basis.
Outside of my design work, I'm lucky to share my life with my wonderful husband and two daughters. I am a lover of public art, a frequent visitor to libraries, a petter of dogs, and a maker of bad puns. Reach out if I can be of help with your next project!
Work Experience
January 2018 - Present
May 2012 - Present
Senior Graphic and Product Designer
Well Played Toys
I create appealing designs for toy products and packaging, develop 2D and 3D product specifications considering cost and safety, and conduct market research to align with current design trends. I maintain brand guidelines for consistency, manage multiple projects in a fast-paced environment, and perform quality checks on all deliverables. I also coordinate with various licensors including SpongeBob Squarepants™, Rugrats™, Peeps™ and Build-A-Bear Workshop™.
Graphic Design and Marketing Specialist
Freelance
I collaborate with clients to understand their design needs and develop creative concepts that align with their brand and target audience. I create visually appealing designs for various platforms and manage multiple projects to ensure timely delivery. I stay updated on design trends and take creative ownership of projects from start to finish. I have completed contract work for various companies, including DFTBA Records, Indiana Philanthropy Alliance, and This Star Won't Go Out.
January 2017 - May 2017
Assignment Desk Editor
Indianapolis Public Schools
As a Social Media Manager at IPS, my role involved creating and managing content across various social media platforms including Facebook, Twitter, Instagram, and LinkedIn. I was responsible for developing a comprehensive digital networking strategy to boost online engagement for IPS' 64 schools and subsidiary accounts. My duties also included creating engaging text, image, and video content, maintaining a professional online presence, and responding to comments and messages in a timely manner. Additionally, I served as the first point of contact with local news media through various online platforms.
May 2015 - December 2016
Graphic Designer
Stonegate Mortgage Corporation
I created visually appealing designs for various marketing materials, including brochures, coded emails, flyers, videos, social media graphics, and website banners. In collaboration with the marketing team, I ensured all designs aligned with the company's brand guidelines for a consistent visual identity. Additionally, I effectively communicated both internal and external messaging through my visual design work.
May 2011 - May 2015
Communications + Marketing and Programming Associate
Orange County Community Foundation, Inc.
I developed and updated collateral materials such as brochures, media kits, and fact sheets. I edited marketing and donor communications across both online and offline platforms, including newsletters and appeals. I also served as the Youth Director for the Foundation's Youth Council, overseeing their philanthropic endeavors. In addition to this, I managed the organization's social media platforms and web presence, ensuring a consistent and engaging online presence.
